Bulletin 2007 - 09 - 04
OnliNews 4th September, 2007
From the Editor's Desk:
BIM isn’t the place to be. Forget the point of it being popular for the wrong reasons. It isn’t popular at all. If there is something good that is happening it is because of my brilliance, executed through my club. Now it is time to get on with the new found guys, whom I think will work under me. Not that I believe that it is a placement factory, I have decided to suck out whatever I can.
BIM goes through this phase at times. It is more like a fad. The campus keeps mulling over it for a while and then forgets it all in it’s never ending events.
It all had a beginning, when we came and landed up and found in our seniors, our mentors and in our teachers, our gurus. We replicate a BIM show every year. Probably that is the reason why they appreciate you for putting on a good show. BIM 24 is here, in many respects a very non BIM populace to begin with. Now begins the process of BIMization, of putting them into moulds to enact that story of yore.
When there was someone who cared and helped us realize that the world around us was otherwise, they turn out to be an abomination and never fail to be scoffed at.
For the popular culture at BIM and the great minds that make it tick, this is the truth. We are making a thorn out of a flower. We at BNA welcome BIM 24 to paint BIM anew with their ideas. We relish the memories of our past and thank the efforts of our elders and our seniors. We promise that we will do our best to live up to their expectations.
-Editor
Trichy, 2nd July: They would have opted to call it benevolence, the BIM way. While there was a team trying to gain popularity among the captive population of the would-be BIM 24, here at BIM were our friends slogging out day and night. They were taking their supplementary exams, some even playing one days.
Thanks to MessCom for the food that was arranged. Our mess supervisor and our workers had taken every effort to make us comfortable. With a few grumbles here and there, the Exams came to an end as the new students who were dropping in.
Trichy, 4th July: BIM 23 was to be here still some hadn’t come because it was the summer presentations to begin with. Thanks to this community that decided to wait till they felt like coming to get accommodated with the juniors.
BIM 24 had started arriving on campus on the 1st of July and reached the planned strength on the 2nd. Some of the seniors and few from PRCom and taken the effort to tell the students what they were expected to come prepared with and were helping them get familiar with the locality and the BIM culture. Though they had met the juniors at the Chennai meet during their summers, it was a handful that attended it.
Interactions thus began with BIM 23 doing a brand building exercise for BIM. Registrations where going on at the MHD. The institute had made arrangement for commuting within the campus, a van and MessCom made sure that the best of food was served. The day came to an end with BIM 23 addressing some of the immediate concerns of BIM 24 and also clarifying doubts. The session was made interesting by the added humour. Kalaikom had then prepared for the Ice Breaker. The day began with the distribution of chits and identification of chit mates.
In addition to the regulars like treatment with a shower of chocolate, senior were pampered in more ways than one. A new trend was juniors memorizing the Orkut profiles and taking seniors by surprise.
The night was the official license for r*****g. Kalaicom was all set to stage a lively programme with commentators cheering the crowd. It wasn’t all that interesting with BIM 23 asking too many boring questions. BIM 24 was losing patience and most of them were standing on either sides instead of sitting and watching the show. This made BIM 23 feel that the BIM 24 was not showing a great level of enthusiasm in the event. The event came to a happy close with BIM 24 smiling and chatting with BIM 23. It definitely brought in amity.
Thank You Prof. Y Lakshman Kumar
Dr. Y. Lakshman Kumar, affectionately called YLK by his students, has resigned from Bharathidasan Institute of Management, Trichy after eight fruitful years of exemplary service. From 1998 to 2007, he played many pivotal roles including those of an academician and an administrator. He will forever be fondly remembered as a professor who always gave his best for BIM.
Dr. Y. Lakshman Kumar’s stint will be well remembered, by those batches which had the privilege of passing through the portals of this magnificent institution during that period, for his passion for the domain of Marketing. His awe-inspiring ability to quote Kotler and other Marketing gurus left, right and center made his lectures staple diet for every aspiring Marketing Manager in BIM. The manner in which he revolutionarily reinvented himself for each batch to bring them the subject with rejuvenated freshness won him many fans. Even today, the Dr. YLK Orkut Community started by BIM students is one of the many symbols standing testimony to his popularity.
Dr. Y. Lakshman Kumar strongly believed that variety was the spice of life. He, along with Prof. M. Sankaran, constantly brought in new ideas in their respective areas of expertise and distilled them into innovative course content components. The Rural marketing course developed by Dr. Y.L.K. is still remembered for its visionary far-sightedness. Dr. Y.L.K. also earned the reputation of being the Marketing students’ best friend on campus.
In addition to his academic responsibilities, Dr. Y.L.K. also took on himself the role of Placement Chairman. The flair with which he handled this difficult portfolio surprised many people considering the enormity of the staggering task. He ensured that BIM, Trichy could proudly claim each year that 100% placements had been achieved even before the end of the academic year. He had extraordinary networking capabilities and was well supported by the BIM alumni network in all his endeavours related to BIM. He was so confident of the Alumni support that he openly defied the BIM management when asked to render his services in placing the students of BIM Bangalore. This was widely appreciated by the BIM students and Alumni.
His tenure as Placement Chairman was very successful. There were always a few murmurs of discontent. But Dr. Y.L.K. ensured that all people got through to the corporate world. He pushed candidates, pulled strings, strategized and pleaded to ensure that no BIMite left campus without a job except in cases where the candidates opted out of placements or were unable to capitalize on the repeated opportunities given to them.
Dr. Y.L.K. also added colour to campus life in many other ways. He had a wonderful way with words and almost all the BIM Nostalgia issues were replete with illustrations of his inimitable linguistic fiascos. He participated in campus events and functions with utmost enthusiasm. His cricketing antics are indelible part of BIM campus lore. He was a friend, philosopher, counsellor and guide to any student who called for help. It will be hard to fill the emptiness left behind by his sudden exit. The BIM News Agency joins the Students and Alumni of Bharathidasan Institute of Management, Trichy in wishing our beloved Dr. Y. Lakshman Kumar a very happy, fruitful and prosperous journey ahead
When there was someone who cared and helped us realize that the world around us was otherwise, they turn out to be an abomination and never fail to be scoffed at.
For the popular culture at BIM and the great minds that make it tick, this is the truth. We are making a thorn out of a flower. We at BNA welcome BIM 24 to paint BIM anew with their ideas. We relish the memories of our past and thank the efforts of our elders and our seniors. We promise that we will do our best to live up to their expectations.
-Editor
Trichy, 2nd July: They would have opted to call it benevolence, the BIM way. While there was a team trying to gain popularity among the captive population of the would-be BIM 24, here at BIM were our friends slogging out day and night. They were taking their supplementary exams, some even playing one days.
Thanks to MessCom for the food that was arranged. Our mess supervisor and our workers had taken every effort to make us comfortable. With a few grumbles here and there, the Exams came to an end as the new students who were dropping in.
Trichy, 4th July: BIM 23 was to be here still some hadn’t come because it was the summer presentations to begin with. Thanks to this community that decided to wait till they felt like coming to get accommodated with the juniors.
BIM 24 had started arriving on campus on the 1st of July and reached the planned strength on the 2nd. Some of the seniors and few from PRCom and taken the effort to tell the students what they were expected to come prepared with and were helping them get familiar with the locality and the BIM culture. Though they had met the juniors at the Chennai meet during their summers, it was a handful that attended it.
Interactions thus began with BIM 23 doing a brand building exercise for BIM. Registrations where going on at the MHD. The institute had made arrangement for commuting within the campus, a van and MessCom made sure that the best of food was served. The day came to an end with BIM 23 addressing some of the immediate concerns of BIM 24 and also clarifying doubts. The session was made interesting by the added humour. Kalaikom had then prepared for the Ice Breaker. The day began with the distribution of chits and identification of chit mates.
In addition to the regulars like treatment with a shower of chocolate, senior were pampered in more ways than one. A new trend was juniors memorizing the Orkut profiles and taking seniors by surprise.
The night was the official license for r*****g. Kalaicom was all set to stage a lively programme with commentators cheering the crowd. It wasn’t all that interesting with BIM 23 asking too many boring questions. BIM 24 was losing patience and most of them were standing on either sides instead of sitting and watching the show. This made BIM 23 feel that the BIM 24 was not showing a great level of enthusiasm in the event. The event came to a happy close with BIM 24 smiling and chatting with BIM 23. It definitely brought in amity.
Thank You Prof. Y Lakshman Kumar
Dr. Y. Lakshman Kumar, affectionately called YLK by his students, has resigned from Bharathidasan Institute of Management, Trichy after eight fruitful years of exemplary service. From 1998 to 2007, he played many pivotal roles including those of an academician and an administrator. He will forever be fondly remembered as a professor who always gave his best for BIM.
Dr. Y. Lakshman Kumar’s stint will be well remembered, by those batches which had the privilege of passing through the portals of this magnificent institution during that period, for his passion for the domain of Marketing. His awe-inspiring ability to quote Kotler and other Marketing gurus left, right and center made his lectures staple diet for every aspiring Marketing Manager in BIM. The manner in which he revolutionarily reinvented himself for each batch to bring them the subject with rejuvenated freshness won him many fans. Even today, the Dr. YLK Orkut Community started by BIM students is one of the many symbols standing testimony to his popularity.
Dr. Y. Lakshman Kumar strongly believed that variety was the spice of life. He, along with Prof. M. Sankaran, constantly brought in new ideas in their respective areas of expertise and distilled them into innovative course content components. The Rural marketing course developed by Dr. Y.L.K. is still remembered for its visionary far-sightedness. Dr. Y.L.K. also earned the reputation of being the Marketing students’ best friend on campus.
In addition to his academic responsibilities, Dr. Y.L.K. also took on himself the role of Placement Chairman. The flair with which he handled this difficult portfolio surprised many people considering the enormity of the staggering task. He ensured that BIM, Trichy could proudly claim each year that 100% placements had been achieved even before the end of the academic year. He had extraordinary networking capabilities and was well supported by the BIM alumni network in all his endeavours related to BIM. He was so confident of the Alumni support that he openly defied the BIM management when asked to render his services in placing the students of BIM Bangalore. This was widely appreciated by the BIM students and Alumni.
His tenure as Placement Chairman was very successful. There were always a few murmurs of discontent. But Dr. Y.L.K. ensured that all people got through to the corporate world. He pushed candidates, pulled strings, strategized and pleaded to ensure that no BIMite left campus without a job except in cases where the candidates opted out of placements or were unable to capitalize on the repeated opportunities given to them.
Dr. Y.L.K. also added colour to campus life in many other ways. He had a wonderful way with words and almost all the BIM Nostalgia issues were replete with illustrations of his inimitable linguistic fiascos. He participated in campus events and functions with utmost enthusiasm. His cricketing antics are indelible part of BIM campus lore. He was a friend, philosopher, counsellor and guide to any student who called for help. It will be hard to fill the emptiness left behind by his sudden exit. The BIM News Agency joins the Students and Alumni of Bharathidasan Institute of Management, Trichy in wishing our beloved Dr. Y. Lakshman Kumar a very happy, fruitful and prosperous journey ahead


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